Check Out Top 13 Instagram Growth Hacks for 2023

Conquering the ever-changing algorithms on popular social media platforms like Instagram may seem impossible for many businesses. However, there are useful Instagram growth hacks that can result in growth in followers, engagement, and profitability without reinventing the wheel.

1. Establish a Strategy as the Foundation for Your Instagram Growth Hacks

Before delving into Instagram growth hacking, it’s crucial to create a comprehensive strategy that acts as a roadmap for achieving your growth objectives. Establish specific goals for your Instagram account, including the desired number of followers, leads, and sales by a specific date.

Develop a content creation strategy that maximizes engagement with your target audience. Compelling content drives people to follow a page, so post photos or videos that appeal to your audience. Consider hiring a graphic artist or a videographer to enhance your brand’s image. Plan the frequency of posting for each content category, and follow the 80/20 rule: 20% of your content should focus on selling, while the remaining 80% should engage your Instagram audience emotionally.

Engage with posts on your Instagram feed relevant to your business on other accounts to increase brand visibility. Focus on the most recent posts to maximize the effectiveness of this activity. Monitor your account and leverage user-generated content to build social proof, which builds trust with your audience.

Create a landing page and place the link to it in your Instagram bio to make it easy for your followers to visit relevant links of interest. Utilize this page to direct traffic into a marketing funnel to convert your Instagram audience into clients.

Consider using a post scheduler like PromoRepublic to create professional-looking posts and get a content calendar that shows the most optimal times to post your content. Tracking your performance and comparing it against competitors will help you improve the effectiveness of the Instagram growth hacks you employ.

2. Setting up an Instagram Business Profile


One of the most important Instagram growth hacks is to create a business profile. To do this, sign up for an Instagram account and select the “professional” option, then choose “business.”

By creating a business profile, you will gain access to Instagram Analytics, which will provide valuable insights into how your audience engages with your content. This will allow you to adjust your strategy by focusing on what works well and reducing efforts on what is not effective.

3. Develop an Effective Instagram Caption Strategy

Crafting an effective Instagram caption strategy can be a powerful way to engage and captivate your audience. One useful technique is to incorporate emojis that reflect the mood or message of your post. You can also tag your best customers or staff members (with their permission) to showcase the people behind your business and provide a more personal touch.

4. Use Relevant Hashtags to Boost Your Instagram Presence


Using relevant hashtags can significantly improve your Instagram growth strategy. Hashtags can help your posts get discovered by people interested in the topics you’re sharing. You can create branded, community, and campaign hashtags to increase visibility and engagement. Best practice is to include 5-10 hashtags in the actual post and additional hashtags in the comments. You can save successful hashtags for future use with tools such as Preview and Later.

5. Utilize Instagram Paid Advertising

While organic efforts are valuable, investing in paid advertising on Instagram can expand your audience and help achieve specific marketing goals. Instagram offers a variety of formats for paid advertising, including photos, videos, carousel posts, and Story Ads. By targeting specific demographics, you can build brand awareness and convert to sales. Consider cross-promoting your Instagram ads on Facebook to reach a wider audience.

6. Cross-Promote Your Content Across Social Media Platforms

Cross-promoting Instagram Stories on both Facebook and Instagram can help increase the visibility of your content. Creating Story Highlights is another effective technique to showcase key offerings or events. You can also feature IGTV videos as a Story or post to increase viewer engagement. Use discoverable hashtags, clickable links, or mentions to improve your growth strategy. Promoting live streams can also boost your visibility and engagement, as Instagram prioritizes live videos. Additionally, using Instagram Stories to promote user-generated content can provide exceptional social proof for your business.

7. Instagram Cross-Promotion Content Strategy

Cross-promotion of content in Instagram refers to the strategy of promoting your Instagram account or posts on another Instagram account, or promoting another Instagram account or posts on your own account, in order to increase reach and engagement.

There are different ways to implement cross-promotion on Instagram:

  1. Shoutouts: This involves giving a shoutout to another Instagram account by tagging them in your post or story and encouraging your followers to check out their content. In return, the other account can give you a shoutout to their followers.
  2. Collaborations: Collaborating with another Instagram account can be a powerful way to cross-promote content. This can involve co-creating content, such as a post or story, or participating in a joint giveaway or challenge.
  3. Sponsored posts: You can also cross-promote content by sponsoring a post on another Instagram account or having them sponsor a post on your account. This can be an effective way to reach a new audience and drive engagement.
  4. Hashtags: Using relevant hashtags on your posts can also help with cross-promotion, as it can increase the chances of your content being discovered by users who are searching for that particular hashtag.
  5. Instagram Stories: Instagram Stories can be a great way to cross-promote content, as they are highly engaging and have a wide reach. You can use Stories to showcase another account’s content, or collaborate on a story with another account.

When it comes to cross-promotion, it’s important to choose accounts that are relevant to your brand or audience, and that have a similar or complementary audience. This will ensure that the cross-promotion is effective and resonates with both sets of followers.

Overall, cross-promotion on Instagram can be a powerful strategy for increasing reach and engagement, and can help to build mutually beneficial relationships between accounts.

8. Cross-Promote Your Twitter Content on Instagram for Increased Social Media Growth

Share Your Twitter Content on Instagram

One way to boost your Instagram presence is by sharing your Twitter content on the platform. This can be done by posting a screenshot of a tweet or simply typing out the text of your tweet onto Instagram. By including your Twitter handle and the Twitter logo in your Instagram posts, you can effectively promote your social media accounts and attract new followers. Additionally, regularly sharing fresh content is important to maintain your organic reach on Instagram. Consider asking questions, sharing answers, and posting engaging content to keep your followers interested.

Another strategy to consider is running a cross-platform contest. This allows you to maximize the value of the prize you offer by increasing exposure across multiple platforms, reaching your audience where they prefer to engage.

9.Engage with Your Followers in the Comments Section

Regrettably, many Instagram users neglect to respond to their followers in the comments section of their posts. Engaging with your followers by responding to their comments not only increases your engagement levels but also establishes an authentic connection with them. This, in turn, helps boost your account’s visibility on Instagram, as the platform tends to feature accounts with higher engagement levels more frequently. As a result, businesses of any size can leverage this list of effective Instagram growth hacks to grow their follower base, increase engagement, and attract new customers. Additionally, it’s worth considering these specific Instagram marketing strategies to help businesses develop better growth hacking tactics and achieve greater success.

10. Host an Instagram Giveaway

An Instagram giveaway can be an effective way to encourage user-generated content and increase brand awareness. To make the most of this strategy, consider using a giveaway loop where you partner with other influencers to provide an attractive prize. This can help your contest go viral while minimizing your costs. You can also offer additional entries to users who like the accounts of all the sponsors, as well as like, share, and comment on the post to increase their chances of winning. This can also motivate users to create user-generated content, which can further amplify your brand.

11. Utilize Instagram Reels

Creating engaging videos with Instagram Reels can help you boost audience engagement. You can even expand your reach by posting the same video on your YouTube channel. This can be an effective way to attract new followers since Instagram promotes videos more actively than images.

12. Strategic Use of Influencer DMs

Strategic Use of Influencer DMs

Influencer DMs can be a powerful strategy on Instagram for building relationships and growing your brand. Here are some tips on how to use influencer DMs effectively:

  1. Personalize your message: Start by addressing the influencer by name and acknowledging their work. Make it clear that you are genuinely interested in working with them and not just sending a generic message.
  2. Be clear about what you want: Make sure you clearly communicate what you are looking for from the influencer. Are you interested in a collaboration, a sponsored post, or something else? Be specific and make it clear what the benefits are for both parties.
  3. Offer something of value: Influencers are more likely to work with brands that offer something of value. This could be anything from free products to exclusive access to an event or service.
  4. Keep it short and sweet: Influencers are busy people, so keep your message short and to the point. Avoid lengthy pitches or messages that are hard to understand.
  5. Follow up: If you don’t hear back from an influencer, it’s okay to follow up. However, don’t be pushy or aggressive. A simple reminder message can be enough to get their attention.

Overall, using influencer DMs can be a great way to build relationships and grow your brand on Instagram. Just make sure you are thoughtful, genuine, and clear about what you want from the influencer.

13, Get the Most Out of Instagram Insights

Maximizing Instagram Insights is an essential part of understanding your audience and optimizing your content for better engagement. Here are some tips on how to make the most of Instagram Insights:

  1. Track your metrics: Instagram Insights provides valuable data on your followers, including demographics, engagement rates, and impressions. Keep track of these metrics regularly to understand what is working and what needs improvement.
  2. Identify your top-performing content: Use Instagram Insights to identify your most engaging posts. Look at the types of content, hashtags, and captions used in these posts to understand what resonates with your audience.
  3. Monitor your follower growth: Keep an eye on your follower growth rate to understand how quickly your audience is growing. Identify what actions you took during periods of high growth and replicate them in your future content.
  4. Analyze your stories: Instagram Insights also provides data on your stories’ performance, including impressions and reach. Use this information to understand which stories are resonating with your audience and what content to focus on in the future.
  5. Experiment with different content formats: Try experimenting with different types of content, such as video, carousel posts, or Instagram Reels, to see what resonates best with your audience. Use Instagram Insights to track the engagement rates of these different content formats.

By maximizing your use of Instagram Insights, you can better understand your audience and optimize your content for maximum engagement. Use these tips to improve your social media strategy and reach your goals on Instagram.